I enjoy turning user insights into products that feel intuitive, delightful, and human.

Creator Subscriptions

Creator Subscriptions is a subscription service that allows Snapchat users to subscribe to their favorite creators for access to exclusive content and perks.

I led the end to end research for this product, from early concept to post launch. I conducted competitive analysis to understand how creator subscription platforms approached monetization and led foundational research with creators to understand their needs with a subscription product, helping define the product strategy and core subscription experience.

After launch, I conducted evaluative research to uncover how creators were using their subscription, which generated insights that informed the long term product roadmap.

Spotlight

At Snapchat, I worked on growing the number of creators posting to Spotlight, Snapchat’s short-form video platform.

I partnered closely with Product and Design to understand the end-to-end content creation journey from discovering inspiration and saving ideas to creating, editing, and publishing content. Through foundational research, usability studies, competitive analysis, and journey mapping, I identified the biggest opportunities across the creator experience, helping the team prioritize product investments and shape the future of content creation on Snapchat.